How to Build Strong Relationships
Business to Business relationships do not start with:
Too many consultants do not seem to understand that building long term, stable and comfortable 'business to business' relationships requires work and dedication. A relationship has to be built between individuals, and based on mutual:
With these as the foundation of the relationship, the business to business association will be a long and fulfilling one.
Building a business to business relationship is a long term exercise. There are 7 stages to go through:
- Unaware to aware
- Aware to curious
- Curious to interested
- Interested to wanting
- Wanting to buying
- Buying to satisfied
- Satisfied to the creation of a raving fan
Networking does not work when persistence and perseverance is missing.
Consider your own approach:
Wanting to keep your interactions brief, so you can get back to the office?
Willing to invest time in building long-term relationships?
If you willing to invest your time in developing 'business to business' relationships, then read the next article: